Company Context
Customer Segments
Who we serve and what problems we solve
Who we serve and what problems we solve.
Customer Types
SMEs (Single Outlet, 2-3 Outlets) — Bread & Butter
- New F&B businesses opening their first shop
- Existing businesses upgrading from manual operations
- Need: affordable, simple, reliable POS + equipment
- Channel: mainly discover us via Shopee, then visit showroom
Growing Businesses (5-20 Outlets)
- Expanding chains that need standardized systems
- Need: multi-branch reporting, consistency, scalability
- Channel: often referred by existing customers or found via Google
Chain Clients (25, 60, 100+ Outlets)
- Enterprise-level deployments (Grab, Starbucks, Sushi King, etc.)
- Need: bulk hardware, project management, after-sales at scale
- Channel: B2B project sales, direct relationship
Problems We Solve
| Problem | How Mipos Solves It |
|---|---|
| Slow cashier / long queues | POS system + self-service kiosk options |
| Order miscommunication | Kitchen Display System (KDS) + QR ordering |
| Slow closing / manual reporting | Automated daily/monthly reports via FeedMe |
| Poor operational visibility | Multi-branch dashboard, real-time sales data |
| Labour inefficiency | QR ordering reduces waitstaff needed |
| Don't know what tech to buy | Expert consultation + Experience Store demo |
| No after-sales support | Dedicated WhatsApp group per customer |
| Multiple vendors for different needs | One-stop shop — POS, hardware, LED, wireless |
Value Proposition by Segment
For New Businesses
"Everything you need to open your shop — POS, display boards, queue system — set up and ready to go. We teach you how to use it."
For Upgrading Businesses
"Replace your old cash register with a modern POS that handles orders, inventory, reporting, and online ordering — all in one system."
For Chain Operators
"Standardize your tech across all branches. Bulk pricing, professional deployment, and dedicated support. Companies like Grab and Starbucks trust Sunmi hardware."
Industry: F&B Focus
- Primary: Restaurants, cafes, mamak, kopitiam, bubble tea, bakeries
- Secondary: Retail shops, minimarts
- Growing: Cloud kitchens, food delivery operations
- Segment: Malaysian market, primarily KL/Selangor, expanding nationwide via e-commerce