Revenue Model
Mipos revenue streams, cost structure, and financial overview
Last Updated: 2026-03-16 | Source: sales.mipos.io, Airtable dashboard, financial planning sheet
Revenue Overview
Monthly baseline: ~RM360K/mo (covers all costs incl. founder salaries) Expected: ~RM460K/mo | All-time high: RM805K (Jan 2026)
Monthly Revenue Trend
| Period | Avg Monthly Sales | Trend |
|---|---|---|
| H2 2023 | ~RM240K | Establishing baseline |
| H1 2024 | ~RM277K | Steady growth |
| H2 2024 | ~RM337K | Acceleration, TikTok + Sunmi |
| H1 2025 | ~RM385K | Sunmi V3 starting |
| H2 2025 | ~RM480K | V3 project sales + Shopee |
| Jan 2026 | RM805K | All-time high (Grab V3 spike) |
| Feb 2026 | RM500K | Quieter (CNY) |
Revenue Streams
- E-commerce (~50%) — Shopee (85%), TikTok (~10%), Lazada (~5%). ~27% margin.
- Offline/direct (~35%) — Walk-in, showroom, B2B projects
- POS Software (~8%) — FeedMe recurring: RM18K → RM45K/mo. ~55% margin.
- POS Hardware direct (~5%) — Sunmi devices through POS team
- Services (~2%) — Installation, training, support
Cost Structure (Monthly Averages)
| Category | Monthly |
|---|---|
| Fixed Costs | ~RM12K (rental RM4K, utilities) |
| Other Expenses | ~RM7K |
| Advertising | ~RM7K |
| Shipping | ~RM2.5-3K |
| Staff (total) | ~RM40K |
| Founder Expenses | ~RM21K |
Profitability (2025)
| Metric | Yearly | Monthly Avg |
|---|---|---|
| Sales | ~RM5.95M | ~RM468K |
| Gross Profit | ~RM1.34M | ~RM111K |
| Expenses (excl. founder) | ~RM880K | ~RM73K |
| Profit After Tax | ~RM132K | ~RM11K |
| Founder Income | ~RM595K | ~RM50K |
Note: Profit likely under-calculated due to hardcoded margins.
Key Revenue Events
Grab Sunmi V3 Project (Q4 2025 – Q1 2026)
- Grab retiring old Sunmi models → bulk V3 orders
- Jan 2026: 445 units (255 project + 190 normal)
- Chains: Starbucks 140+, Sushi King 100+, AGPG 100+, San Francisco Coffee
- Secret Recipe: not yet purchased
- Original deadline mid-Feb, deferred to June 2026
Sunmi Price Increase (2026)
- Global RAM/DRAM shortage driven by AI demand
- Creates pricing pressure and urgency